Cookies and Privacy Policy

Email Marketing, Early Sign-up Forms and cookies

Our early access sign up and mailing list is hosted by Tally.so and you can find out about Tally’s privacy policy here. We use Tally to collect form submissions. Tally acts as a data processor and processes personal data in accordance with GDPR under our Data Processing Agreement (view). Data submitted via forms is stored securely and only used for the purposes stated. You do not have to sign up to our marketing list in order to use our services and if you do sign up you can unsubscribe at any time.

Media

We use MailerLite to manage email subscriptions and marketing communications. MailerLite processes personal data on our behalf and may use cookies and similar technologies as detailed below. You can find the privacy policy for MailerLite here.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

What is a Cookie?

A cookie is a small file stored on your computer web-browser (the software you use to access websites on the internet). When you visit websites, cookies are used to help the website remember certain useful things about your visit. This could be something like your user details (so that you don’t have to log in each time), your preferred language or your preferred setings. Some cookies are used to provide information back to the website about how you use it.

It is important for your privacy that you know a bit about what each of these cookies does and why so that you can make a choice about accepting them or not.

When you reach our website certain cookies (known as strictly necessary cookies) may be used straight away. This is because they are needed to make the website work.

Before the website places any other cookies on your computer (analytical or other cookies), you will be presented with a message bar requesting your consent to set those cookies.

It is important to know that cookies cannot be used to identify you personally.

This Website may place the following Cookies:

Strictly necessary: cookies that are required for the operation of the site. They may include for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

This website will place the following necessary cookie on your browser:

__cf_bm: This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Duration 1 hour.

wpEmojiSettingsSupports: WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. Duration session.

_scc_session. A type of session cookie, a small piece of data a website uses to keep track of you during a single visit, helping manage login status, shopping carts, and other temporary data, expiring when you close your browser, and ensuring a smooth, continuous experience on that site. Duration Session.

This website uses two analytical cookies. They are set by GoDaddy, the website host:

_tccl_visitor: Godaddy sets this cookie to collect aggregated, anonymized data to improve the site’s performance.. Duration 1 year.

_tccl_visit: Godaddy sets this cookie to collect aggregated, anonymized data to improve the site’s performance. Duration 1 year.

This website uses two marketing/advertising cookie. This is are set by Google and MailerLite:

NID: Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads. Duration 6 months.

mailerlite_forms_shown_174304153321866463: Tracks whether a MailerLite form or pop-up has already been shown to a visitor. Duration 7 days.

Non-necessary cookies are only activated after you have given consent via our cookie banner. Consent can be removed by revisiting our cookie banner icon.

Email marketing cookies (MailerLite)

We use MailerLite to display subscription pop-ups and manage email sign-ups. MailerLite uses non-necessary cookies and similar technologies to ensure the correct functioning of forms, prevent duplicate subscriptions, and measure the effectiveness of our email campaigns.

These cookies are only activated after you have given consent via our cookie banner.

MailerLite cookies may be used to:

• Remember whether a visitor has already subscribed
• Prevent the same pop-up from showing repeatedly
• Track form interactions and conversions
• Identify returning subscribers
• Support basic security and fraud prevention

You can also choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

Privacy Policy

Who Are We?

The faresfair.me website is owned and operated by Mobility Exchange Ltd and this privacy notice is issued by Mobility Exchange Ltd. Fare’s Fair is a subsidiary of Mobility Exchange Ltd. Fair’s Fare is a marketplace for providers of transport services.

Mobility Exchange Ltd is committed to protecting and respecting your privacy.

What is a privacy notice?

This privacy notice explains how and why we collect, process, store and delete any personal information we collect in undertaking our duties.
It applies to all our services and instances where we collect your personal data.

What is personal data?

Your personal data is data which, by itself or together with other data available, can be used to identify you.

Your data will be processed in accordance with the applicable data protection laws in force – tthe UK General Data Protection Regulations (UK GDPR) and the Data Protection Act 2018.

What data do we collect?

The types of personal data we collect and use may include:

• Full name, address, postcode, email address, home and mobile telephone numbers
• Date of birth
• Financial details e.g. the prices charged for services
• Bank details
• Employment status
• Personal data about other named persons with whom we have your authority to speak. You must have their authority to provide their personal data to us and share this privacy notice with them beforehand together with details of what you’ve agreed on their behalf.

We shall tell you if some personal data is optional including if we ask for your consent to process it.

Do we collect special category data?

Whilst we do not set out to collect information that is referred to as being in a ‘special category’, it may be possible for us to infer depending on your ordering preference. Special Category data is data that is more sensitive. This could include:

• Physical or mental health details

What are the reasons we can collect and process your data?

The above information is used to provide our services in our capacity as a transport consultancy and provider of transport products and services.

The lawful bases for processing are:

• It is necessary for the performance of our contract with you
• It is necessary for us to comply with a legal obligation
• It is in our legitimate interests to do so
• You have given us your consent (this can be withdrawn at any time by advising our data controller by emailing hello@faresfair.me).

Who will we share your data with?

We may share your personal information with third parties (people or organisations not part of Mobility Exchange Limited) in certain circumstances.

These circumstances include (but are not limited to):

• when you join the Fares Fair website and we your username and/or name is visible to other members and visitors to the site.
• when we are under a duty to disclose or share your personal data because the law says we must in order to comply with any legal or compliance obligation. For example if the Police, a Court or a relevant regulatory body required us to.
• where it is necessary to share or disclose your personal data to protect the rights, property, or safety of Mobility Exchange Ltd, our clients, or others, or in order to enforce or apply our terms of business and other agreements; and
• when you are our client and it is necessary to pass your personal data to third parties for them to carry out the services you may have requested.
• When you have made a journey report using our Safe.Cab or Fares.Fair systems and we need to process your data in order to act on what you have told us.
• If Fares Fair or Mobility Exchange Ltd are involved in the sale or purchase of any business or part of a business your data may form part of the sale or purchase conditions.
• When you have given us consent to send you marketing information to our affiliates.
• If you use our contact or driver sign up forms we will share data with our form providers, Mealing Taxis Limited who act as processors for this data. Mealing Taxis Limited use a sub-processor to transmit and store date securely. Their chosen sub-processor is cognito forms.
• If you use our early access sign up forms we will share data with our form providers, Tally.so who act as processors for this data. Information regarding the Tally.so privacy policy can be found at the top of this page.
• Data collected via MailerLite cookies may be processed by MailerLite as our data processor, in accordance with their privacy policy. Information regarding the MailerLite privacy policy can be found at the top of this page.

Sharing your data with other countries

Where it is necessary to transfer your data to a country outside of the UK this will be because it is necessary for the performance of your contract with us.

Where we do transfer your data outside of the UK we will ensure that appropriate safeguards are in place at all times to ensure you receive the same level of protection for your data as you would if the data were being processed within the UK.

How do we store your data and how do we keep it safe?

We take the security of your personal information very seriously.

We have security measures in place to ensure that our paper and computer systems and databases are protected against unauthorised use, loss or damage.

Any information obtained will be stored securely and kept only for as long as we need to keep it.

The maximum time period we will hold your data for depends on the purpose it is used for.

Data collected as part of our investigation, legal and advice services will usually be retained for a maximum period of 7 years unless there is good reason to keep the data for longer, for example a legal issue is ongoing. We will inform you at the time if it is necessary for us to keep the data longer than 7 years.

If you leave a comment on the website, for example on the blog section, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users who register on our website (if any), we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit this information.

What happens if we make changes to this policy?

We may periodically update our Privacy Notice and suggest that you check our website from time to time to review our latest notice.

Will you use data to make automated decisions?

We do not use data to make automated decisions.

What rights do you have to access and manage the data we hold about you?

A person who has provided personal information to Fares Fair has certain rights. These rights are:

• To access personal data held about themselves and to access this data easily
• To ask for data that is wrong to be changed
• To ask for data to be deleted (subject to whether the data is needed for continued contractual needs)
• To object to processing (subject to whether the data is needed for continued contractual needs)
• To restrict processing (subject to whether the data is needed for continued contractual needs)

To make a request to amend or view data held about you please contact the Data Controller. Subject Access Requests are free unless they are manifestly unfounded, excessive or for additional copies of data already provided.
The Data Controller for Mobility Exchange Ltd is:

Mobility Exchange Ltd

124 City Road, London, EC1V 2NX

You can also contact the data controller in writing by emailing hello@faresfair.me

If you are unhappy about the way that Mobility Exchange Ltd has handled your data you have the right to complain to the Information Commissioner’s Office by visiting www.ico.org.uk/concerns